Freelance SEO Services

An effective SEO strategy can provide an invaluable opportunity for increased, sustained, high-converting organic traffic, leads & sales.

With 10 years’ experience of setting and implementing organic search strategies for clients (ranging from local to global), I have achieved top positions for my clients in some of the most competitive niches.

My approach to Search Engine Optimisation revolves around the following 3 fundamental areas:

Technical Optimisation (‘Crawlability’)
On-Page Optimisation (‘Relevancy’)
Off-Site Optimisation (‘Authority’)

If you’re looking for a freelance SEO consultant, fill out the form opposite and I’ll get in touch to discuss your requirements!

Technical Optimisation

This fundamental principle represents the foundation of all future SEO success, and is therefore something I would tend to place a great deal of initial emphasis on with any new client. By ensuring your website ticks as many technical “best practices” as possible – broken links are redirected, pages are easily accessible in a logical hierarchy, load speeds are quick etc – both on-page and off-site efforts will go much further.

On-Page Optimisation

To ensure that Google is able to rank the pages on your website appropriately, they need to appear as relevant as possible to the keywords that you’re looking to rank for. This involves extensive keyword research, tweaks to your website’s meta data, headings, content, internal linking etc, and producing supporting content to further bolster Google’s perception of your website as being rank-worthy in the areas that will drive the best traffic, leads & sales.

Off-Site Optimisation

Website authority is heavily influenced by signals that occur elsewhere on the web (links) that lead search engines to the conclusion that your site is authoritative and worthy of ranking. It’s important to find a balance between quality & quantity, and to avoid the common pitfalls that can result in your website being affected by Googles various penalties.

Local SEO for Colchester, Essex & Suffolk

Another consideration for some businesses will be Local SEO for Colchester, Essex, Suffolk, or whichever regions they serve.

Not only can Google Maps listings drive footfall to your physical premises – they can also increase SERP visibility & real estate for searches that Google deem to have local intent. For example, if you were to type “cleaning companies” into Google now, you will notice that below the ads and above the organic page listings, you will see a map with local cleaning companies listed.

The approach to ranking in the Map Pack for these terms is slightly different to standard organic listings – I can help you optimise your Google My Business listing to appear prominently for these types of searches.